Netflix FYC, FYSEE TV

Netflix • Awards, Creative Marketing Production
Microsite, PR/Publicity
2020


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An online destination for special panels, interviews, and featurettes showcasing the craft of Netflix’s shows.

In 2020, my work with the Netflix Awards team extended beyond digital media production when I helped produce the Emmys® FYC website and a new original online destination for awards voters, FYSEE TV.

I led production with our developer on the concept, providing UX/UI design and creative direction to align with Netflix brand standards. Throughout the process, my personal north star was to highlight the excellence of the craftspeople who make these incredible shows possible – which is why, for example, we leveraged beautiful full-screen photography where possible.

Internally, I managed the project roadmap with PR/publicity teams to ensure that the sites met their strategic campaign goals. I also organized the delivery of hundreds of creative deliverables (including photography, title treatments, AV, etc.) to fulfill the needs of more than 120+ individual titles – well above the typical volume for other studios and networks.

 
 
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