Netflix Digital Media Campaigns

Netflix • Creative Marketing Production
Digital Media, Display Banners, Creative Direction
2019–Present


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Large-scale digital media deliverables for Netflix original films, series, and awards.

As a Digital Producer for Creative Marketing Production, I’m responsible for producing hundreds of creative assets to fulfill digital media plans for Netflix original series (dramas, unscripted) and films (documentaries), as well as awards campaigns (Academy and Emmys). These run the gamut of turnkey display banners to bespoke rich media and high impact takeovers on major online publications.

 
 
Typical process of adapting marketing key art into digital display banners.

Typical process of adapting marketing key art into digital display banners.

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My remit:

For every title launch campaign, I am responsible for –

  1. Confirming digital media plan and needed specs;

  2. Kicking off production with the creative agency and internal marketing cross-functional partners;

  3. Overseeing creative review process, providing creative direction, feedback, notes, and approvals;

  4. Sourcing AV, audio, radio spots to fulfill various digital placements;

  5. Managing copy needs and social programmatic assets.

For film titles specifically, I’ve also had to coordinate MPA approvals and build theatrical toolkits. And because of the global nature of Netflix titles, I regularly partner with our regional producers in EMEA, APAC, and LATAM to align on common workflows, share creative assets, and collaborate on projects.

Places for innovation:

I’ve had an important hand in innovating many parts of our production workflow, which includes our project management tools (e.g. Airtable), cost reduction efforts, rich media automation, and development of proprietary systems.

Needless to say, my left and right brains are always running on high gear!


Example of homepage takeover with video wall.

Example of homepage takeover with video wall.